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Strategy 1 August 2026 · 7 min read

Vincere or a custom CRM? The honest answer for recruitment firms

The £69 a seat is real, and Vincere earns most of it. I am not going to pretend otherwise. What moves the number is the part further down the page: the AI is not inside that £69, and it bills separately. Here is the arithmetic, and the point where building your own starts to make sense.

Short on time? The one-page version.

When Vincere is the right answer

If you need a working recruitment CRM and ATS next month, Vincere is a good answer and custom is a bad one. A build takes months. A licence takes an afternoon. That difference decides more cases than any feature list.

Vincere is also the right answer when your process is close to standard agency practice, when nobody in the firm wants to be responsible for software, and when the per-seat bill is comfortably smaller than the cost of your time. Plenty of good firms run on it and have no reason to move.

Two things in their favour that I would want to know if I were buying: there is a fourteen day trial, and no long lock-in contract.

I build custom systems for a living, and I still tell people this. If the honest answer is "stay where you are", I have written that one too.

What £69 a seat actually buys

Vincere Core, the CRM and ATS licence, is published at £69 per user per month. That figure is consistent across Capterra, SoftwareAdvice, GetApp and an independent review published in July 2026, so it is about as solid as third-party pricing gets. I could not fetch Vincere's own pricing page directly, it refused the request, so treat £69 as a well-corroborated list price rather than something I read off their invoice.

Core is the mandatory base. Everyone in the firm who touches the system needs one.

For a ten-person agency that is £690 a month, £8,280 a year. Over five years, with no price rise and no add-ons, £41,400. That is the number worth writing down before anyone starts talking about features.

The AI is not in the £69

This is the part I would want to know before signing. Vincere's AI features sit outside Core, in separate "Smart Pack" tiers. Candidate scoring, job description generation, the Copilot assistant and the analytics all live there, not in the base licence.

The Smart Packs bill per agency rather than per seat, which is genuinely better than the per-user surcharge some vendors apply. Published entry points run from about £25 a month for the base pack up to around £349 for the full suite. I should say plainly that I found those tier figures in one source and could not cross-check them against a second, so verify them with Vincere before you budget on them. The £69 I would defend. The pack figures I would ask about.

What that does to the arithmetic: a ten-person agency on the automation tier pays roughly £93 per user per month all in, once the per-agency pack is spread across the seats. That is a third more than the headline, and it is the number your finance person will eventually see.

None of this makes Vincere expensive. It makes the headline incomplete, which is true of nearly every vendor in this market, Bullhorn included.

The same five years, side by side

A desk of ten, on Core, with no price rise and no add-ons:

Over five yearsVincere, ten seatsA system you own
The monthly£690, and it rises every time you hireOne fixed number, close to the same today
Five-year total£41,400 in licencesBuild scope, spread over the same months
Hiring an eleventh recruiter+£828 a year, every year afterNothing, in software terms
What you have at the endAccess, which stops when you stop payingThe system and the data, on your own tenant

The monthly figures are closer than people expect. The row that actually differs is the last one. My pricing page says the same thing in fewer words: for a desk of eight or ten, the monthly lands near what Bullhorn or Vincere already charge in seats, and the difference is the ending.

The cost nobody puts on the invoice

Getting out is the line item that never appears in a demo. On Bullhorn, reviewers on TrustRadius report being quoted 5,000 to 10,000 US dollars simply to get their own candidate records back out. That is their data, and the export is the invoice.

For Vincere specifically I could not find a number, and I am not going to invent one. What I did find were two reports, both worth raising before you sign and neither strong enough to treat as settled. A reviewer on SoftwareAdvice describes data export fees as "very expensive" without saying how much, alongside complaints that business development and the job board tool sit behind separate licences. ITQlick reports users being charged to get their own data out despite earlier assurances that it would be free.

Those are reports, not published terms, and I would not build a decision on them. I would ask about them.

The question is cheap to ask and the answer tells you a lot: what does it cost to leave, and in what format do I get my data? Ask it before you sign, not in year four.

What custom costs, honestly

A custom recruitment system of real size, several portals, tens of thousands of candidate records, generated contracts and offer letters, automatic expiry alerts, is quoted by small studios in the range of 35,000 to 70,000 EUR. That is read across from published fixed-price ranges for custom business systems of comparable scope, because nobody publishes a price for that exact combination.

Against £41,400 of Vincere licences over five years, those numbers are closer than most people expect. But the comparison is not clean, and I would rather say so than dress it up. The build is money out the door in the first year, and the licence is spread over sixty months. Cash flow is a real constraint for a ten-person firm, not an accounting detail.

What changes the picture is the shape of the two bills. The licence grows every time you hire. The build does not. A recruiter added in March costs another £828 a year on Vincere and nothing on a system you own.

So which one

Vincere, if you need it working now, your process is close to standard, and you would rather pay a predictable monthly figure than own anything.

Custom, if you are bending your process around the tool rather than the other way round, if the per-seat bill grows every time the firm does, if you are sitting on an archive of old CVs the system cannot search, or if you want the data to stay in your own tenant rather than on a vendor's servers.

The question underneath all of it: which asset are you building? Five years of licences buys five years of access and leaves you with nothing to keep. The same money spent on a system you own leaves you with the system and the records at the end. If you are small and your process is standard, access is the sensible thing to buy. If you are growing and specific, you may be renting something you could own.

If you are not sure, the useful test is not a feature comparison. It is this: write down what leaving your current system would cost, in money and in months. If you cannot answer that, you have already found the thing worth fixing.

You can click through a live demo of the kind of system I build, no sign-up, sample data. Or read the pricing page, which has the same arithmetic applied to my own numbers.

Where these figures come from

Vincere Core pricing: Capterra, SoftwareAdvice, GetApp and an independent review, all checked 31 July 2026. Smart Pack tiers: a single source, not cross-checked, verify before budgeting. Bullhorn export costs: TrustRadius reviewers. Custom build range: published fixed-price ranges for comparable systems, read across by analogy. Where I could not verify something, I have said so in the text rather than in a footnote.

Anto Andrijanic · Sorapis · Custom CRM and operations systems for boutique recruitment firms on Microsoft 365.
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